University Pieces

Since the continuation of the Digital Artefact, the opportunities to ideate, change and grow the project have been endless!

Mavro Productions

Vlogs are a brilliant style of videos, especially if the person watching can not attend the game. This is why, this video, accumulated the views that was anticipated. Not only was the thumbnail appropriate, but it shows a player about to score, making the person click on the video. This was a constant ideation as these videos continue to do well.

However, ideation = seeing changes that do not work. Upon this upload, another vlog was uploaded which has since been deleted and only accumulated 43 views. The feedback from the audience was that, this content should only come once a week.

This feedback was acknowledged and a video of the ‘European Super League’ which flooded the news was uploaded, and very well received. This also had engagement in real life, with people telling me they loved the new video. This will allow for more content like this to be uploaded in the future.

Cypriot First League English

This page’s repetition of content has allowed for a constant effect of audience engagement. The only iteration is to keep the process of ‘Goals of the Week’ and the scores going.

Talking Sports

As well as previews and analysis, being the first to break the news expands your audience and allows for ideation to constantly happen. F1 news broke out, and we were able to release this information before the official F1 socials and big mainstream media could. This allows for the content we have, to be seen as easily recognisable and makes it more reputable.

F1 Announces Miami Grand Prix In 10 Year Deal

Releasing news as soon as it comes into life will allow for constant ideation, content and for interaction between producers and consumers, who can eventually become produsers as they interact with the content.

When it comes to the mass media, they use many tools and tricks in order to connect and engage with the audience.

One idea is schema, this begins from childhood and any recurring patterns or images become an instant memory throughout life.

This term was coined by Jean Piget and this quote photo I have created sums up what schema is in a nutshell.

Media uses schema through framing. In order to build a new frame, schema must also come into play, as the frame works with the already existing schema in the audience’s mind. This is known as an Overton Window.

An example is when a sports club reveals when their new kit is coming out. If it is Liverpool for example, the schema for the fans is that it will be red, so an idea is already being established before the framing is even coming to action.

Reality is perceived through the frames seen, which are built from the schema in our minds. These are all interpreted and seen differently depending on ones experiences. Back to the kit example, if the club releases a new kit with remnants of a classic, this appeals more to the schema of older generational fans. Therefore, the frame is targeted towards a certain set of people, and promotes a new schema which can be achieved through the new kit for those who may have not seen this design before.

SOURCES

J, Piget, 2003, Part I: Cognitive Development in Children: Piaget Development and Learning, Journal of Research in Science Teaching.

When it comes to breaking news, news corporations want to be the first to cover the story. Whether it is a pointless local story of a man with an abnormal sized fruit, or a murder story, breaking news is breaking news rather the less. As mentioned in the lecture, a message is the change of scale, pace or pattern of behaviour.

The message is a change, depending on how it is delivered, with a pace or pattern determining the behaviour. For example, if a story was to break the news, depending on the pace, that can determine the behaviour of how other news publications will act in accordance to the message that was delivered.

Another key concept is event-frame-story. Once the event happens, it can be framed however way it wants in order for it to make it a ‘story’. For example, if there was a flood, like there were a few weeks ago, this can be framed as either climate change, or severe wet weather. This all depends on how the STORY is being depicted. What can be breaking news can ultimately BREAK the news depending on how the frame and the story are delivered by the news media.

This guys face in the meme I created explores EXACTLY how news corporations react when their news becomes BREAKING!

My Digital Artefact is a continuation of my sports media publication which consists of a YouTube, Instagram and website. I will work on the continuing ideation of all these projects, aiming to reach 600 subscribers on the YouTube channel, 900 followers for the Instagram and write frequent articles on sports on the website.

The YouTube channel ‘Mavro Productions’ focuses on football and the beautiful connotations of it, the continuation of vlog content will help reach my goal, whilst also intending to make new content to cater to more than just the original audience.

My Cypriot League page on Instagram will aim to continue ideating and curating the scores, goals of the week and content. Frequency and consistency allows for more visitors to the page.

The Talking Sports website will allow for ALL sports fans to read up on all the latest news in a quick and easy manner, continuing this will further the audiences as they scroll through the rest of the website.

As social media becomes a phenomenon, and the ability to share, comment and like content drastically expanding, consumers become more invested within social media.

Active consumers of social media has become a key part of the world in which we live in today, with social media acting as a tool for news sharing. This is put extremely well by Axel Bruns. Rather then there being set individuals ready for the cause of the particular social media phenomenon, there is a whole community of participants who are actively sharing the set media. This meme shows a persons reaction to sharing content.

The constant sharing of content leads to a faster transition of feedback, and allows for the creator of that content to continue to ideate and further their ideas into reality.

Ultimately, being produsers of media isn’t that bad! It shows a care in ones work and makes that person continue to work on it as there is a constant feedback loop and an active community of participants.

REFERENCE:

Bruns, A, 2007, Produsage: Towards A Broader Framework For User-Led Content Creation, Queensland University of Technology.

The topic in which I am thinking of researching is how many uni students within the media subject play sport, and how that effects their time away from uni, physically, socially and mentally. Ultimately, the goal will be to answer the question of, does sport have an effect on your time away from uni? Why or why not?. This will allow for further thinking to be done by the fellow media students, whilst also discovering why or why not the particular student does or does not play sport based on the reasons given by the participants. It will also be discussed how they feel sport helps with their studies in a positive or negative way.

This topic is relevant as according to Clearinghouse for Sport, 90% of adults participated in sports in 2019 in Australia. Sport is all around us, whether we like it or not and people are constantly engaging with it, therefore it is relevant especially for a nation like Australia which is sport mad!

The research will be achievable as it can all be done through online surveys and through social media polls. This also accounts for the timeliness of the research as it does not take long to collate, observe, read and conduct an answer based on the research which has been created. Therefore, the timeliness of the research can allow for a wider range of research to be conducted for an extensive range of audiences, which is easily achievable through an online presence of research collection.

Based off the Twitter poll that was compiled, more uni students from the small sample size do not play sport than those that do. That is a huge problem, as sport is a great way to socialise, whilst also taking a break from uni work.

A study from the Massachusetts Daily Collegian has indicated that students are becoming more lazy with a study time of 14 hours a week in 2003 as opposed to 24 hours in 1961. My Twitter poll suggests that, and shows that students are even becoming more lazier on a physical level.

Hey #bcm212 with most of us being online now, I thought it would be good to see how many of us play or do not play sport? Since there is more time on our hands (hopefully). This will help with the research that I will be conducting!

— Chrisos Mavromoustakos (@cmavro7) March 6, 2021

There has been some extensive research already done on this topic overseas, and particularly one from Rochester University. This source clearly indicated that there was a positive affirmation between the link of sports and university. Backing up the point that was made in the previous paragraphs. Sport allows for people to relax, work with others and increase energy. This shows that there is an issue being explored, that, more university students should be actively participating in sport in order to feel the emotions other students feel worldwide.

With many sports participating on the weekends, it is an amazing idea to join a club, whether it is a soccer club, a basketball club or a netball club, this is a great way to get fit, whilst being distracted for around 2 hours a week. Leeds University have also indicated how beneficial that is to university students, for both educational and work purposes. This can help students in the long run as they further progress throughout their uni degree.

Ultimately, this research topic is timely, as all the research can be done online, also making it achievable. The research is relevant due to the massive Australian sporting culture, and is further backed up by other studies and sources which further helps the research which will be conducted throughout the semester.

Resources

A.I. Khelil, Benefits of Sports to Students, University of Rochester, viewed 15th of March 2021, https://www.rochester.edu/team/benefits-of-sports-to-students/

C. May, G. Murphy, 2021, Sport Participation in Australia, Clearinghouse for Sport, viewed 6th of March 2021, https://www.clearinghouseforsport.gov.au/kb/sport-participation-in-australia

L. Panasci, 2010, Data suggests that college students are getting lazy, Massachusetts Daily Collegian, viewed 15th of March 2021, https://dailycollegian.com/2010/09/data-suggests-that-college-students-are-getting-lazy/

M.M, 2020, The Benefits of Sport at University, Leeds Beckett University, viewed 15th of March 2021, https://www.leedsbeckett.ac.uk/blogs/student-blog-squad/2020/01/the-benefits-of-sport-at-university/

As discussed in the lecture, a medium is an extension of ourselves. Whether you are reading this on your bed on a phone, the medium is the same, but is interacted in many different forms and ways. To put it in advanced words, this is called convergence.

Ideation is important. This is crucial to any form of media that is being created.

This meme that I created explains this perfectly.

Without ideation, the medium isn’t even created. In order for the medium to be seen by people, ideas need to be created, which then make for the production and distribution of the set media work.

Ideation can also bring in #fefo (fail early, fail often). The more times you tackle this concept of ideation the less times you can fail. There is legit no scale as to how much you can create and produce.

This idea of ideation also brings in the non-industrial paradigm. Ideation is all experimentation, leading to many unique and different ways of creating media. There isn’t a set way of making the content, it is purely based on that person’s imagination.

Ideation allows you to go nuts with what it is that you want to create.

The topic in which I am thinking of researching is how many uni students within media play sport, and how that effects their time away from uni, both physically, socially and mentally.

This topic is of massive significance to be as my week consists of 3 sports, and sometimes more, with them being soccer, basketball, Greek Dancing and occasionally MIXED netball. This is why it matters to me, and I think it matters in general because playing sport should a part of everyone’s daily life. Australia is known for its sporting culture, so it is important to see how uni students go about on the sports field. It will also be discussed how they feel sport helps with their studies in a positive or negative way.

A few important stats provided by Clearinghouse for Sport, 90% of adults participated in sports in 2019 in Australia, that is HUGE! On top of this, community-based participation makes $18.7 billion per annum, showing that it is not only good for ourselves, but for the wider community as well.

This topic is relevant and engaging because sport is all around us, and whether we like it or not, people are engaging with sport at every moment of the day! Therefore, for me, it would be interesting to see whether this engagement stems through uni students or not, and the factors that effect the overall engagement and co-operation of sport for university students.

REFERENCE:

C. May, G. Murphy, 2021, Sport Participation in Australia, Clearinghouse for Sport, viewed 6th of March 2021, https://www.clearinghouseforsport.gov.au/kb/sport-participation-in-australia

When it comes to mediums in media, the interaction between one set of content to another can further expand the message being seen in this medium.

This is particularly true in sport. Many sports teams are very active on all social medias. A Liverpool fan can follow their team on Instagram, watch their YouTube and also see their Twitter, therefore seeing all their content submerged in all their social media websites.

An example can be seen in this clip below. Many mediums are being used together to create one video. In this clip, the videos are are used from YouTube, which is then edited on iMovie, added with a music overlay, which is then uploaded on this Word Press. So as mentioned in the lecture, the content of any medium is always another medium. Here is the video for you to see first hand what is actually being spoken about!

As seen, the audience is interacting with many different mediums whilst also admiring the goal that is being scored, accompanied by some house music to set the seen.

Hello #BCM212! For those that do not know, my name is Chrisos Mavromoustakos and I am from the best place in Sydney, the Sutherland Shire, home to the best beaches, best boat ramps and the best people! I am also from the best island on Earth, Cyprus, a small tropical paradise in the heart of the Mediterranean Sea. Both my parents are from there and I am extremely proud to be a Cypriot!

I am currently in the middle of my second year of uni studying Media & Communications and International Studies, lots of words, I know!

Having 4 older siblings, I had a taste of what uni was like before I even stepped foot onto one as a student myself. I was thinking of long hours, up at 2:00am and lots of procrastination. But actually, uni is nothing like that. For me, uni is just a chill environment where you can learn and get the most out of the future career path that you decide to make!

For people I know that have not been to uni, they assume that a uni student means that person is smart and spends their full devotion towards uni! That is not the case, and just letting you know, those at uni have plenty of free time!

Looking forward to the semester ahead!