Since the continuation of the Digital Artefact, the opportunities to ideate, change and grow the project have been endless!
Mavro Productions
Vlogs are a brilliant style of videos, especially if the person watching can not attend the game. This is why, this video, accumulated the views that was anticipated. Not only was the thumbnail appropriate, but it shows a player about to score, making the person click on the video. This was a constant ideation as these videos continue to do well.
However, ideation = seeing changes that do not work. Upon this upload, another vlog was uploaded which has since been deleted and only accumulated 43 views. The feedback from the audience was that, this content should only come once a week.
This feedback was acknowledged and a video of the ‘European Super League’ which flooded the news was uploaded, and very well received. This also had engagement in real life, with people telling me they loved the new video. This will allow for more content like this to be uploaded in the future.
Cypriot First League English
This page’s repetition of content has allowed for a constant effect of audience engagement. The only iteration is to keep the process of ‘Goals of the Week’ and the scores going.
Talking Sports
As well as previews and analysis, being the first to break the news expands your audience and allows for ideation to constantly happen. F1 news broke out, and we were able to release this information before the official F1 socials and big mainstream media could. This allows for the content we have, to be seen as easily recognisable and makes it more reputable.
Releasing news as soon as it comes into life will allow for constant ideation, content and for interaction between producers and consumers, who can eventually become produsers as they interact with the content.
Mavro Productions 