My digital artefact is an online sports media platform. It aims to to show football and sport in a new setting all over the globe. Humour and positivity is also used in order to spread the message of football and sport. The digital artefact aims to unite people through the global phenomenon of sport following and the beautiful connotations that come with it. This is seen with a YouTube channel, podcast, Instagram and sports magazine.




This project was developed because sports is a key communication point, and something which unites people as one. This was something that wanted to be made possible. Inspiration was gained by 433, who do football interviews as well, and interaction they have is what was wanted in the DA.
This project will continue to be developed through regular weekly content, visually, audio and text, as well as advertising the content on each separate social media. This is useful as the audience which participate with the content being produced are hardcore, avid and beginner football and sports fans, mimicking the starter pack that was produced. That means that the DA is produced and being made for audiences of all experience and all fandoms.
The iteration process was immense within the digital artefact. Let’s start with the YouTube channel.
The process of making the park kick about videos was great, videos would be made within a day, and edited in the same day for a quick upload. The audience response for A MASTERCLASS IN SHOOTING *BANGERS* was brilliant, and the metrics were usual of a football park video.


What was learnt is that content relating to football and the park do great! Consistency is key and #fefo was not seen. The content was able to be iterated and then worked upon for viewers to see. The social utility helped realise that this type of video is great for the channel.
On the Cypriot League page a key iteration was adding the old content back! This type of process led to creative synthesis and remaking.

The videos are made and done within 10 minutes, leading to successive content being realised and produced. BEBO is key, as starting early leads to it being done regularly. Giving viewers the content they want on a regular basis allows for the audience to come back, and continue to absorb this content.




The reason why people don’t make, is because they overthink and overvalue the production of their message- Gary Vaynerchuk. This mindset was crucial to the constant upload of content.
On the sporting magazine, not much feedback was implemented, however, constant iteration was done, remaking and remodelling the shape of the articles. Building a fan base early leads to a constant audience that reads the articles.

Whenever there is an article there is a view. This particular article gained more views as it was a more longer and in-depth article.
A long type of podcast was created within the start of the podcasts existence, and upon this, the feedback was extraordinary.


After receiving this feedback, more longer interviews were made, and the views were doing better than those podcasts of just one person talking. This podcast episode received 48 listens on Soundcloud, and has been the most engaging podcast thus far. The episode was a part of the #teto process.



This Digital Artefact has helped discover what content people like within the content being produced. On top of this, seeing why and how this is possible whilst also exploring the power of audience feedback. The Digital Artefact will continue to be worked upon and improved past the conclusion of this assignment.
Sources:
https://www.slideshare.net/vaynerchuk/how-to-make-64-pieces-of-content-in-a-day-193602077/7
https://tldp.org/REF/CVS-BestPractices/html/section1-softwarebuild.htm
https://www.instagram.com/cypriotfirstleague.en/























