As social media becomes a phenomenon, and the ability to share, comment and like content drastically expanding, consumers become more invested within social media.
Active consumers of social media has become a key part of the world in which we live in today, with social media acting as a tool for news sharing. This is put extremely well by Axel Bruns. Rather then there being set individuals ready for the cause of the particular social media phenomenon, there is a whole community of participants who are actively sharing the set media. This meme shows a persons reaction to sharing content.
The constant sharing of content leads to a faster transition of feedback, and allows for the creator of that content to continue to ideate and further their ideas into reality.
Ultimately, being produsers of media isn’t that bad! It shows a care in ones work and makes that person continue to work on it as there is a constant feedback loop and an active community of participants.
REFERENCE:
Bruns, A, 2007, Produsage: Towards A Broader Framework For User-Led Content Creation, Queensland University of Technology.
The topic in which I am thinking of researching is how many uni students within the media subject play sport, and how that effects their time away from uni, physically, socially and mentally. Ultimately, the goal will be to answer the question of, does sport have an effect on your time away from uni? Why or why not?. This will allow for further thinking to be done by the fellow media students, whilst also discovering why or why not the particular student does or does not play sport based on the reasons given by the participants. It will also be discussed how they feel sport helps with their studies in a positive or negative way.
This topic is relevant as according to Clearinghouse for Sport, 90% of adults participated in sports in 2019 in Australia. Sport is all around us, whether we like it or not and people are constantly engaging with it, therefore it is relevant especially for a nation like Australia which is sport mad!
The research will be achievable as it can all be done through online surveys and through social media polls. This also accounts for the timeliness of the research as it does not take long to collate, observe, read and conduct an answer based on the research which has been created. Therefore, the timeliness of the research can allow for a wider range of research to be conducted for an extensive range of audiences, which is easily achievable through an online presence of research collection.
Based off the Twitter poll that was compiled, more uni students from the small sample size do not play sport than those that do. That is a huge problem, as sport is a great way to socialise, whilst also taking a break from uni work.
A study from the Massachusetts Daily Collegian has indicated that students are becoming more lazy with a study time of 14 hours a week in 2003 as opposed to 24 hours in 1961. My Twitter poll suggests that, and shows that students are even becoming more lazier on a physical level.
Hey #bcm212 with most of us being online now, I thought it would be good to see how many of us play or do not play sport? Since there is more time on our hands (hopefully). This will help with the research that I will be conducting!
There has been some extensive research already done on this topic overseas, and particularly one from Rochester University. This source clearly indicated that there was a positive affirmation between the link of sports and university. Backing up the point that was made in the previous paragraphs. Sport allows for people to relax, work with others and increase energy. This shows that there is an issue being explored, that, more university students should be actively participating in sport in order to feel the emotions other students feel worldwide.
With many sports participating on the weekends, it is an amazing idea to join a club, whether it is a soccer club, a basketball club or a netball club, this is a great way to get fit, whilst being distracted for around 2 hours a week. Leeds University have also indicated how beneficial that is to university students, for both educational and work purposes. This can help students in the long run as they further progress throughout their uni degree.
Ultimately, this research topic is timely, as all the research can be done online, also making it achievable. The research is relevant due to the massive Australian sporting culture, and is further backed up by other studies and sources which further helps the research which will be conducted throughout the semester.
As discussed in the lecture, a medium is an extension of ourselves. Whether you are reading this on your bed on a phone, the medium is the same, but is interacted in many different forms and ways. To put it in advanced words, this is called convergence.
Ideation is important. This is crucial to any form of media that is being created.
This meme that I created explains this perfectly.
Without ideation, the medium isn’t even created. In order for the medium to be seen by people, ideas need to be created, which then make for the production and distribution of the set media work.
Ideation can also bring in #fefo (fail early, fail often). The more times you tackle this concept of ideation the less times you can fail. There is legit no scale as to how much you can create and produce.
This idea of ideation also brings in the non-industrial paradigm. Ideation is all experimentation, leading to many unique and different ways of creating media. There isn’t a set way of making the content, it is purely based on that person’s imagination.
Ideation allows you to go nuts with what it is that you want to create.
The topic in which I am thinking of researching is how many uni students within media play sport, and how that effects their time away from uni, both physically, socially and mentally.
This topic is of massive significance to be as my week consists of 3 sports, and sometimes more, with them being soccer, basketball, Greek Dancing and occasionally MIXED netball. This is why it matters to me, and I think it matters in general because playing sport should a part of everyone’s daily life. Australia is known for its sporting culture, so it is important to see how uni students go about on the sports field. It will also be discussed how they feel sport helps with their studies in a positive or negative way.
A few important stats provided by Clearinghouse for Sport, 90% of adults participated in sports in 2019 in Australia, that is HUGE! On top of this, community-based participation makes $18.7 billion per annum, showing that it is not only good for ourselves, but for the wider community as well.
This topic is relevant and engaging because sport is all around us, and whether we like it or not, people are engaging with sport at every moment of the day! Therefore, for me, it would be interesting to see whether this engagement stems through uni students or not, and the factors that effect the overall engagement and co-operation of sport for university students.
When it comes to mediums in media, the interaction between one set of content to another can further expand the message being seen in this medium.
This is particularly true in sport. Many sports teams are very active on all social medias. A Liverpool fan can follow their team on Instagram, watch their YouTube and also see their Twitter, therefore seeing all their content submerged in all their social media websites.
An example can be seen in this clip below. Many mediums are being used together to create one video. In this clip, the videos are are used from YouTube, which is then edited on iMovie, added with a music overlay, which is then uploaded on this Word Press. So as mentioned in the lecture, the content of any medium is always another medium. Here is the video for you to see first hand what is actually being spoken about!
As seen, the audience is interacting with many different mediums whilst also admiring the goal that is being scored, accompanied by some house music to set the seen.
Hello #BCM212! For those that do not know, my name is Chrisos Mavromoustakos and I am from the best place in Sydney, the Sutherland Shire, home to the best beaches, best boat ramps and the best people! I am also from the best island on Earth, Cyprus, a small tropical paradise in the heart of the Mediterranean Sea. Both my parents are from there and I am extremely proud to be a Cypriot!
I am currently in the middle of my second year of uni studying Media & Communications and International Studies, lots of words, I know!
Having 4 older siblings, I had a taste of what uni was like before I even stepped foot onto one as a student myself. I was thinking of long hours, up at 2:00am and lots of procrastination. But actually, uni is nothing like that. For me, uni is just a chill environment where you can learn and get the most out of the future career path that you decide to make!
For people I know that have not been to uni, they assume that a uni student means that person is smart and spends their full devotion towards uni! That is not the case, and just letting you know, those at uni have plenty of free time!
My digital artefact is an online sports media platform. It aims to to show football and sport in a new setting all over the globe. Humour and positivity is also used in order to spread the message of football and sport. The digital artefact aims to unite people through the global phenomenon of sport following and the beautiful connotations that come with it. This is seen with a YouTube channel, podcast, Instagram and sports magazine.
This project was developed because sports is a key communication point, and something which unites people as one. This was something that wanted to be made possible. Inspiration was gained by 433, who do football interviews as well, and interaction they have is what was wanted in the DA.
This project will continue to be developed through regular weekly content, visually, audio and text, as well as advertising the content on each separate social media. This is useful as the audience which participate with the content being produced are hardcore, avid and beginner football and sports fans, mimicking the starter pack that was produced. That means that the DA is produced and being made for audiences of all experience and all fandoms.
The iteration process was immense within the digital artefact. Let’s start with the YouTube channel.
The process of making the park kick about videos was great, videos would be made within a day, and edited in the same day for a quick upload. The audience response for A MASTERCLASS IN SHOOTING *BANGERS* was brilliant, and the metrics were usual of a football park video.
Audience engagement, hearting the comment. This feedback helped with the direction for the content on the channel.
What was learnt is that content relating to football and the park do great! Consistency is key and #fefo was not seen. The content was able to be iterated and then worked upon for viewers to see. The social utility helped realise that this type of video is great for the channel.
On the Cypriot League page a key iteration was adding the old content back! This type of process led to creative synthesis and remaking.
The videos are made and done within 10 minutes, leading to successive content being realised and produced. BEBO is key, as starting early leads to it being done regularly. Giving viewers the content they want on a regular basis allows for the audience to come back, and continue to absorb this content.
On the sporting magazine, not much feedback was implemented, however, constant iteration was done, remaking and remodelling the shape of the articles. Building a fan base early leads to a constant audience that reads the articles.
Whenever there is an article there is a view. This particular article gained more views as it was a more longer and in-depth article.
A long type of podcast was created within the start of the podcasts existence, and upon this, the feedback was extraordinary.
After receiving this feedback, more longer interviews were made, and the views were doing better than those podcasts of just one person talking. This podcast episode received 48 listens on Soundcloud, and has been the most engaging podcast thus far. The episode was a part of the #teto process.
This Digital Artefact has helped discover what content people like within the content being produced. On top of this, seeing why and how this is possible whilst also exploring the power of audience feedback. The Digital Artefact will continue to be worked upon and improved past the conclusion of this assignment.
Since the start of this project many of the content which has been seen has failed and some have been successful. Constant ideating, reiterating and remodelling has led to the constant thinking of what is next for the project?
Mavro Productions
After the break of football vlogs, the idea to bring them back, has led to the #bebo instrument being used. The building of the football vlogs early has led to this type of content being established, and does extremely well in comparison to other videos.
My most recent video, accumulating 36 views in around 16 hours.Most recent football blog accumulated 85 views in 24 hours.
Overall, the football vlog videos continue to be a building block for the YouTube channel, and the video which was produced made the learning process a lot simpler. What was learnt is that people want to see a continuation of the same content. The football vlogs continue to do well and grow in popularity, meaning that this type of content should be maintained in order to attract new audiences and bring in old ones.
The most popular video on the channel was a vlog, with almost 900 views.
The newest video was 40 minutes long. Audience feedback was that many of them would not want to sit down and watch the video for that long, meaning short and concise videos will attract more views.
The audience average view time was less than half the actual video length.
Cypriot First League English
Again, a continuation of popular content has brought in more viewers and more engagement with the page.
The Goals of the Week continue to be a great interest point for viewers, this has a continued focus on remaking, with creative synthesis. This synthesis involves music and clever captions. This was part of the test early test often schedule. Being able to test this and its early success, has allowed for this type of content to always be tested, and continues to do well.
The Goal of the Week hitting 400 views and 46 likes, one of the most engaging posts.
This type of post can be compared to a standard post of the scores, which does not attract nearly as much traction nor attention.
This post only got 10 likes, which is the average for all the score posts.
Although it does not gain as much traction, the continuation remains there, as audiences know the scores of each game every week. What should be done next is the continuation of the goals of the week and the scores.
The Football Edge Pod
Audience engagement was not as high until feedback was received by an audience member on an early podcast from late last year. Although this is not during the DA period, it is another part of the #teto schedule. This podcast episode received 48 listens on Soundcloud, and along with the feedback received has been the most engaging podcast thus far.
This feedback will allow me to do even more interviews and content relating to football and comedy, as part of the question as to what is next?
What has been evaluated that the audience engage more with audio on a podcast then a video, in terms of length, as podcasts are known for length rather then videos on YouTube.
Audience engagement was high on this day, at 16, as people from #bcm114 and the personal social media continued to read and share it.
When a post is being shared, the traction is there.
Building early on the sports magazine has established a key reading base, and people interact with the page as they continuously see posts from it.
Whenever there is a post there is a view, the prototyping of different types of reviews led to more traction. Longer and more in-depth analysis of the games that happened allows readers to gain better knowledge from what was known before reading the article.
This weeks traction.
What will be done next is to continue this overall cycle of posting, and maintain the postage of reviews and short articles, as they gain traction and views.
In terms of monetisation and making profit out of this, the sole purpose of these channels and media outlets is to build the online portfolio within these pages. Merchandise and a patreon have been set up, however, further growing the pages is the main objective at the moment.
Since the start of this project the opportunities to learn, iterate and grow have become endless!
Mavro Productions
As the video discusses, the park style videos have received a lot of positive feedback, and a growth of views. Not only was adding a new face to the video bring in more audiences, but a return of a familiar face also allowed for avid viewers to watch too. This iteration has led to the continuation of these videos for the future.
A nice and short park video accumulated over 70 views in a day, showing the success of these types of videos.
A whole new editing style and idea, as part of the iteration process turns out to be a success as many viewers enjoyed this video.
The newest upload to this channel has led to audience engagement, uploading and talking about my exercise routine has led to many comments, encompassing even more audience engagement.
Very engaging video.
Cypriot First League English
Not only posting the scores, but adding and bringing back new ideas has led to a growth in followers and interaction. Last time, the page had 768 followers, now there is 780 followers.
Growth of the page.
The goals of the week leads to many comments, even from the TV network in which I use the footage from (with full recognition of course).
CableNet Sports commented on the video, leading to more exposure for the page.
The tables of the round allows for those who are scrolling through Instagram to see where their team stands as well.
The ideation which will continue is the progression of this type of context, as well as the normal content which continues to be on the page.
Talking Sports
Providing comprehensive previews and analysis of the latest sports news attracts the viewers back into the page. This ideation process has allowed for myself to continue to write on the website in a manner that attracts more views.
What continues to be noticed is the views that the longer length podcasts get in contrast to the shorter ones.
The ideation which has been seen is to make longer length podcasts, and to prepare and write notes for them, this has led to more views for the podcast as a whole.
The work in this project will further grow and expand under the # in which I have created which is #lega, learn early, grow after, which has been seen as a fundamental tool in the ongoing nature of the project.
Upon starting this assignment, the opportunities are endless. As for all the projects which are being completed, many failures and successes have been seen. Especially since this is a continuation of a project, it is clear to see what works and what does not.
Mavro Productions
Creating a 15 minute video is risky, upon creating my tier list of football jerseys I thought it was the best idea EVER! However, the video only received 40 views in 24 hours.
So, the best way to come back from this was to create another video, and long behold I made a prediction video, which comprises as a new video, which is almost on 100 views.
I feel like audiences watched this video more as it was more short, had a better thumbnail and had a title which attracted viewers to the video.
After making this video, I knew that these shorter and more clickbait videos would attract more views. Therefore, I learnt from this content and will upload these types of videos from now on.
I currently have 3 videos filmed being ready to be uploaded once a week.
One of these videos is a completely new video and a long style video, but I hope based on the content of the video that it will deliver results.
Cypriot First League English
The start of the Cypriot League has led to an increase in followers.
What I have learnt from this is that constant and consistent uploads leads to more interaction. Upon the league resuming, I have been tagged by numerous accounts sharing content on the league and tagging my page in it. This leads to more interaction with fans, my page has the interaction with the players, but an interaction with the fans is something I also aim for.
My page being tagged in a photo with 400 likes, leading to a growth in followers.
Upon this, many players have followed my account, especially new arrivals as they continue to interact with me.
Verified AEK Larnaca player follows me after posting about him.
The appeal to these players is what I will keep doing and I hope to bring back weekly ladders, goals and clips which attracts even more people to the page.
TFE Pod
The thing I will work on for my podcast is audience engagement, I do not know what my audience enjoys or not, but, I know from my YT channel that the interviews and exclusive videos do well, so I will continue to upload content like this.
Talking Sports
Again, uploading a lot keeps the website relevant. Today I posted 3 posts, after going on a 4 day hiatus.
I will hope to see feedback from these in the coming days.
I have learnt from this, and continue to post as frequently as possible.
Here are the three posts I did today:
One is short length, one is medium and one is long.
Mavro Productions 