Another Digital Artefact has surfaced within this semester, and here we find ourselves once more, embarking on the journey of crafting more content. This time, our adventure delves into the intricate fundamentals of podcast creation, featuring none other than a collaborative effort between myself and a fellow student, Cruz using our hobbies and interests to create a piece of content that will not only be fun, but rewarding.
The bedrock of our podcast centres around the world of football, with Liverpool FC serving as our subject matter and core focus. Our primary goal? To curate an immersive and genuine fan experience, where we dissect the team, its players, riveting matches, and stay on top of any breaking news. This is huge as Liverpool FC is one of the top fan bases for English football around the world and a massive target audience is at play here.
Week after week, Cruz and I have been brainstorming many ideas. Our journey commenced with the pivotal task of branding. We settled on the name “Klopps and Robbers Podcast.” This title not only pays tribute to a renowned Fantasy Premier League team name, but also playfully incorporates Liverpool FC’s energetic manager, Jurgen Klopp. This initial idea served as the cornerstone for our podcast’s identity, laying the groundwork for our presence on various streaming platforms including Spotify and YouTube, and should instinctively keep us unique from the rest.
However, this journey has been sprinkled with its fair share of hurdles and many ideas of curation. Time constraints loomed large, casting a shadow over our podcasting dreams. Balancing the demands of work and university proved to be a massive feat. Whenever we managed to secure a mutually agreeable recording slot, something would come up, halting our plans and pushing our podcast to an abrupt halt.
Another challenge came in the form of audio technical difficulties. Countless attempts to test and record audio yielded to nothing but frustration, leaving us perplexed and pondering our next move, especially wondering if this audio issue will be ever present throughout every episode that we record.
Perhaps the most formidable adversary we face is the struggle to gain momentum. The list of issues we’ve confronted has diminished our enthusiasm, making it a daunting prospect to step back into the recording booth. The fear that these technical glitches will resurface and once again waste our efforts in uncertainty has cast a shadow over our podcast and whether we can record episode one.
Regrettably, at this current moment, our podcast remains a concept. As we navigate these issues, our identity as podcasters at this moment is untrue. This is something which half way through the semester is not what is wanted to happen, but is what is happening at the moment and we look to change this.
Looking ahead, our primary focus undoubtedly revolves around recording an actual episode of the podcast. The importance of this endeavour cannot be overstated, for once the momentum is there, we are destined to use this power of momentum, propelling us and moving us forward towards more episodes and success.
Drawing from the insight gained during the peer review session, one cannot underestimate the crucial role that social media plays in the modern landscape of both business and personal ventures. This podcast is no exception. A key strategy will be using these digital and social platforms to their fullest potential, through advertising, stories, and engagement. Sharing our podcast episodes and actively engaging our audience through live streams will be the key to a successful podcast episode. By inviting viewers to participate in real-time, we make them an integral part of our show, fostering a deeper connection and sense of belonging. This not only enhances audience engagement but also bolsters our viewership as word spreads organically throughout these means of online communities and communication.
Yet, as we embark on recording the first episode, let us not overlook the importance of setting a specific day to record. It provides our audience with something to anticipate and eagerly await, transforming our content into a highly anticipated event rather than a sporadic piece of average content. This predictability not only encourages viewers to mark their calendars but also serves to enhance the overall excitement and anticipation surrounding the podcast and should hopefully lead to an expansion of audiences week in week out.
In closing, it’s imperative to view the challenges we currently face as invaluable learning experiences that will serve as stepping stones toward the creation of even more compelling content. While we may encounter hurdles along the way, each obstacle is an opportunity for growth and improvement. These areas of improvement include a strict podcast schedule, using social media as a tool to grow and expand the podcast, and garnering support from an audience in order to allow for the growth of the podcast rather than something stagnant.
Mavro Productions 