Pitchilious

The Digital Artefact that will be explored discusses electric cars and their actual impact on ‘decarbonisation’. This of course is not limited to hybrid cars and the DA will dive into all brands and their electric cars, and deliver a rating as to whether they are really helping the planet. Cars are a passion of mine and so discussing this topic is close to my heart as I assess the actual these cars really have through research provided.

This Digital Artefact will be delivered through bi-weekly blog posts, through blog posts with visual or audio content embedded within the blog posts. Auto-ethnographic research will be conducted. This will help deliver a succinct research method and can make for more comprehensive research as facts rather than opinion are discussed. This allows for a fair rating and judgement system to be delivered within every car that is reviewed.

As mentioned in lectures, cybernetics discusses how machines operate and so seeing how these are machines operate is imperative. The cybernetics corroborate as to whether these ‘electric cars’ are really doing anything for the environment.

Sources used will be a mix of academic peer-reviewed sources and reviews of the cars themselves by car enthusiasts. For instance this piece on electric cars by Tesla, could be biased in delivering a fair review on Tesla models. So using this source and a review on the car delivers two perspectives which can help with the DA and seeing whether these cars are actually good for the environment. For example, a review like this can help more with the rating that will be given through the blogpost.

Having a week to research and develop a rating allows for a deep delve into the car. Using sources like the ones mentioned above shows care in the digital artefact and the image that is trying to be conveyed through these electric cars. One week the focus will be on Hyundai’s electric line, the next week Porsche etc. As we move into a world where car manufacturers are making electric/hybrid cars it is imperative to discuss these are actually helping the environment, or are just following a ‘quota’ of climate action.

The Digital Artefact should allow for a deeper understanding into the car manufacturing business and hopefully create change and a solution into electronic automation. Hopefully the Digital Artefact will encourage car manufacturers to think of sustainable actions for their cars, that will not have a direct impact on the environment.

All in all, the Digital Artefact will focus on electric/hybrid cars and their impact on ‘decarbonisation’ and whether car manufacturers are catering to that market. Whether the market is used to actually help the environment or for-profit means. There will be a range of sources used and these will help deliver a blog post every two weeks on the selected car brand. I hope at the end of the Digital Artefact an understanding of the car business will be gained and knowledge on electric/hybrid cars has developed.

SOURCES

M, Eberhard, M, Tarpenning, 2006, The 21st Century Electric Car, Tesla Motors

Talking Torque, 2018, Tesla Model X 100D Full Review, accessed on 14th March, https://talkingtorque.com.au/tesla-model-x-100d-full-review/