I JUST GOT HAZARD!

FIFA has always been a game of interaction, as the creators listen to the reconfiguration suggestions of the game. Audiences become more interactive, as they watch YouTube or Twitch videos of their favourite creators of the game they already play. This allows for them to connect online from anywhere around the world (Game Studies).

People create their identity through the games they play (Playful Identities). Therefore, they want what is best out of their experience as a ‘FIFA player’, so, refining and tuning the game allows for a better identification and interaction as this type of player.

As FIFA grows in popularity, it is imperative for the game to continue its identity as the best football game on the market. So, ultimately, reconfiguration is the best thing for the company as they adapt and adjust to their market and consumers that buy the games themselves.

Testing and growing the game can be integral for FIFA, if fans interact and test the game before it comes out, (which many streamers do), it becomes important for the game producers (Postigo). This intangible gain means that EA Sports will improve their game further as they listen to the reconfigurations suggested by those who interact with the game themselves.

Anderson, S,L, Watching People Is Not a Game, Interactive Online Corporeality, Twitch.tv and Videogame Streams, Game Studies, http://gamestudies.org/1701/articles/anderson

Playful Identities, Amsterdam, https://library.oapen.org/handle/20.500.12657/33239

Postigo, H, 2007, Games and Culture: of Mods and Modders: Chasing Down the Value of Fan-Based Digital Game Modifications, SAGEPub, https://moodle.uowplatform.edu.au/pluginfile.php/3550087/mod_resource/content/2/Postigo%20-%20Of%20mods%20and%20modders.pdf

Scherbaum, L, 2022, EA With New Record Billion Earnings, EarlyGame, viewed 6th September 2022, https://earlygame.com/news/ea-financial-results-record-earnings-fifa-22

Sheth, A, D, 2022, FIFA 23: Ultimate Team Changes Could Make It More Beginner Friendly, Game Rant, viewed 6th September 2022, https://gamerant.com/fifa-23-ultimate-team-changes-building-player-position-flexibility-accessibility/