Introducing It All
Delivering this digital artefact in the form of an advertisement/skit brought a new perspective to the innovation as opposed to the fellow group members. Within this contextual statement it aims to frame and discuss the research involved and the overall aims in creating this work as the Digital Artefact.
Ads = $$$
Advertisements are a big business, involving massive amounts of profits. According to Pew Research, in 2020 alone the profit of US companies through digital advertising was $152,252,850,000. So, with this research it helped develop the project as in a world that is all about profits, it is no doubt that UniGroop will deliver profits through the means of advertising. With astronomical numbers like this, ultimately, the best form of recognition is through advertisement as seen through the numbers presented by Pew Research.
Crem of the Crem Persuasion
G. Dyer indicates that advertisements are subtle within the forms of persuasion used to grab the audience’s attention. These types of persuasion and influence leads to 81% of those aged 18 to 34 to make a purchase (K, Herhold). So, using these figures presented it was key that appealing to this audience will lead to further success for UniGroop as University students and scholars fall within this demographic bracket.
Re Flex
When making the satirical advertisement the aim was to appeal to University students. This was done through the University student struggling to make friends, which is a key problem within University students. 64% of students feel lonely at University (Project Unlonely). So, within this work the achievement is to lower this statistic by creating a University app that tackles friendship and education into one central app. The whole aim of creating this app is to reiterate the fact that this will be an easy transition from high school to University corroborated through the app.
Comedy Sells
According to Point Park University, if there are laughs, the product needs to be there the same amount of time as the laughs. Laughter releases stress, people do not want to watch ads but if they see a funny advertisement the audience will stay engaged. So, when laughter was said to be part of the video, the logo was added in an aim to keep the audience still engaged and have that achievement of selling the UniGroop idea.
Wrapping It All Up
All in all, using the research provided it was clear that a satirical advertisement for University students, not only appeals to that market but sells. The main aim was to then execute this onto the screen which was done through a comedic skit. Comedy sells and keeps audiences engaged, another key achievement in which UniGroop aims to instil. As mentioned in the original pitch, this app is intended to make Uni life easier, and with more than half of University students feeling lonely, this app aims to achieve a decrease in this statistic as they transition to a better and more smooth University experience, assisted through UniGroop. Conclusively, an app like UniGroop will bring success to the education industry as an innovation of ease and excitement.
Bibliography
G, Dyer, 1982, Advertising as Communication, Routledge, London, viewed 30th May 2022, https://www.taylorfrancis.com/books/mono/10.4324/9780203158340/advertising-communication-gillian-dyer
K, Herhold, 2017, How Consumers View Advertising: 2017 Survey, Clutch, viewed 30th May 2022, https://clutch.co/agencies/resources/how-consumers-view-advertising-survey-2017
Pew Research Center, Digital and non-digital advertising revenue, viewed 30th May 2022,
Point Park University, Advertising Techniques: Does Humor In Advertising Really Work?, viewed 30th May 2022, https://online.pointpark.edu/public-relations-and-advertising/humor-in-advertising/
ProjectUnLonely, Fact Sheet, Loneliness on Campus, viewed 30th May 2022, https://www.artandhealing.org/campus-loneliness-fact-sheet/
Mavro Productions 