The Digital Artefact which will be constantly ideated and curated is one which has been a work in progress for many years. The content consists of an Instagram page, a YouTube channel and a website.
Cypriot First League English
Upon addressing the issue of the league not being recognisable, an Instagram was created in order to ideate content for the page. On top of this, to establish a constant feedback loop within the page and show the free flowing information present throughout. These feedback loops were present through Instagram polls. After posting and ideating the score, the location of the game, the teams and the post would be put on a story as well as a question for viewers to answer. This leads to actors of the page being unparalleled opening a global interaction of curation on the page.
Upon doing these stories, I saw a jump in not only followers but audience engagement. Therefore showing that this ideation was the influential way for growth. This way, there was constant feedback loops present throughout. I saw that this type of engagement was key and helped made the content better, so, I decided to iterate my content in this way in order to continue constant feedback loops.
With this page the Goals of the Week have continued and the views show that this type of iteration is still influential for the followers of the page.
Mavro Productions
This media iteration focused on breaking the long tail and paving the way for a small sports media company to be noticed. This was done through iteration of content and broadening the scopes of sports. However, the latest video has not amassed the views, it has however, opened up a dynamic of a feedback loop.
Feedback which was given was based upon thumbnails. Another small media production company give feedback on thumbnails and therefore, has helped with the future iteration of this channel. This feedback will help drastically as it provides advice for the future direction of the channel and the career path which wants to be possessed.
Talking Sport
The final piece of the DA puzzle is the TS website. Constant iteration has had a massive leap in followers, with that in mind, the jump has helped with further curation and ideation of content as the news is delivered much quicker than it used to be. For example, posting and creating a story about a new signing minutes after it has been announced or even before.
A three step process of writing the article, then sharing it on Facebook with a short description and picture on Instagram has helped with the overall growth of the website.
This project will continue to be worked upon, adding more feedback loops through polls, encouraging audience engagement with thumbnails and writing on time articles to attract even more followers to the sporting website.
Bibliography
J, Weismueller, P, Harrigan, 2021, Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?, SpringerLink.
R, L, F, Coelho, D, Santos de Oliveira, M, I, S, de Almeida, 2016, Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics, Emerald Insight.
Mavro Productions 