The title is the exact thoughts when either we hotspot a friend, or realise that our social media accounts are actively collating our data in order to curate content that is catered towards us.
According to the lecture, data aggregates have second order effects it starts with:
- Time- the time the user uses on the social media account.
- Data Aggregate- The data is collated and curated.
- Patterns Emerge- People start getting ads and content based on the data the social media created.
A clear example is when you are looking at a shopping website, lets use JD Sports for example, instantly, our Facebook and Instagram feed will be flooded with JD Sports ads based on the data used.
This meme is perfect because these social media websites use data as power to drive and create content for the user, which allows them to use their platform a lot longer. Producers thus move fluidly between these roles, between that use the social media and those that create the data.
Human behaviour is all tracked through the interaction and likes on social media. That way, produsers are moved between roles, ones of content creation in which data is collected and one of content curation, which is one of collecting and distributing data in order for the content to be created.
All in all, data is all around us, whether we like it or not. It is used as a tool to create and curate content for all produsers of social media to interact with.
Mavro Productions 