Breakfast= the hardest decision of the day.

23/03/2020

 

Like our thoughts on Vegemite in Australia, whether you love it or absolutely hate it, that is the same within Marmite in the UK. Vegemite is a cult hero in Australia, with all foreigners making the poor decision to try the outrageous food. Marmite is also the same in the UK, sparking attention in all parts of the region and like Vegemite is in contention for either the most diabolical thing we have ever tasted, or the most underrated piece of food. Ever.

 

This advertisement represents the complexity of such a simple product such as Marmite. It shows how opinions can make or break a company or product. This advertisement really shows an emphasis on breakfast in the UK, which has been linked as the most important meal of the day. We all know how famous English breakfasts are, but do they consist of Marmite? That’s exactly what this advertisement is representing, the differing opinions that plague the nation. These opinions have been dividing the nation since 1902, showing that Marmite is clearly represented in UK history and is an important part of icebreakers, much like the ones we all went through in the first week of uni. As learnt about in the lecture, this advertisement is key in Laswell’s Mode of media encoding. The communicator, which is Marmite is saying that breakfast, which is a key part of the UK, is an essential part of the day which is topped off with Marmite. This is done through the channel of a still advertisement, to the receiver of a UK audience, with the effect being quite obvious, to sell more Marmite products. Duh.

 

This advertisement can mean many things:

1. The United Kingdom have a different variety of breakfast options that we should all try, and Marmite is a key part of all breakfast options.
2. Their division of the nation is an important part of their culture and can only be an experience that kids from the UK get, which I crave!
3. Marmite are a key ingredient to all people who love their breakfast, whether its hard or soft. Or they might hate it and have no breakfast at all. Because, as it has been suggested, Marmite is quintessential for breakfast in the UK.
4. Marmite is actually really bad, and this marketing tool is a desperate plea for help by the company, hmm, I don’t think so.

 

This advertisement can be read in numerous ways, it can be seen as a learning guide on breakfast. If you want a hard or soft breakfast or no breakfast, Marmite will always be there for you, almost like how a soccer ball is key for a soccer player training, so is Marmite for all breakfast goers. It can also be seen as a controversial item, with their slogan “dividing the nation since 1902.” Not only can this sell products but adds a common trait to the people looking at the advertisement who agree with the statement, basically a love hate relationship.

Whether you love or hate Marmite or Vegemite, their intentions to sell an audience can be done in numerous ways, whether it’s to aesthetically please their audiences taste buds, or make them cringe at the even thought of eating it for breakfast, the most important meal for the day.